Message from Chairman

THE OVERALL ECONOMIC STATE OF THAILAND HAS BEEN CONTINUOUSLY DECELERATED FOR ANOTHER YEAR IN 2017. THE PURCHASING POWER OF THE PEOPLE DIMINISHED. THE ECONOMIC ATMOSPHERE WAS UNFAVORABLE FOR PRIVATE CONSUMPTION AND EXPENDITURE, HOWEVER, THANKS TO THE COMPANY’S POLICIES AND STRATEGIES THAT CONCENTRATE MORE ON INTERNATIONAL BUSINESS, OUR BRAND’S STRENGTH, AS WELL AS THE EXPERTISE AND DEDICATION OF OUR TEAM, THE COMPANY IS ON TRACK ON BUILDING STRONG FOUNDATION FOR THE FUTURE.

OUR LONG-TERM STRATEGIC PLAN OF NINE YEARS (2015-2023) WHICH CONSISTS OF THREE PHASES, THREE YEARS FOR EACH PHASE. THE YEAR OF 2017 WAS THE LAST YEAR FOR THE FIRST PHASE OF OUR STRATEGIC PLAN (2015-2017) THAT CONCENTRATES ON BUILDING CORPORATE FOUNDATION AND STRENGTH TO SUPPORT THE FUTURE GROWTH. THE OVERALL DEVELOPMENTS AND IMPORTANT ACTIVITIES IN THE FIRST PHASE OF OUR STRATEGIC PLAN WERE SUMMARIZED AS FOLLOWS:

  1. The Company has changed its name and logo in accordance with our business strategies and goals in years to come, which concentrate on the growth of international business as well as extending beyond fruit business.
  2. The Company has established a new subsidiary called “Malee Applied Science Company Limited” with objectives to increase farmers’ revenues and increase the Company’s stability in raw material supply, aiming at developing innovation and high value added products (HVA), the essential factors that enhance the Company’s potential in preparing for the competition as well as driving the Company’s growth in the future.
  3. As for the operations, the Company has invested in improving factories, machineries, and offices renovations. These investments are intended to enhance production efficiency, reduce costs, improve quality system, conserve environment, and increase the variety of products and packaging. In addition to the tangible asset investment, the Company has also focused on investing in information system, research and development, building new corporate culture, improving personnel through provision of training courses and potential development on continuous basis, and increasing capable personnel enough for our growth plan in the future.
  4. As for building partnerships, the Company has set up joint ventures with trade partners, both domestic and international, in order to improve the Company’s products and distribution channels that meet consumers’ demands in the entire region. The four partnership companies are as follows:
    • The Company has partnered with Mega Life Sciences Public Company Limited Thailand, to establish a joint venture called “Mega Malee Company Limited” in Thailand, with objective to develop new business segment on natural health-focused food and beverage products that meet consumer’s further demands on health concerns.
    • The Company has partnered with Monde Nissin Corporation Philippines to establish a joint venture called “Monde Malee Beverage Corporation” in the Philippines, with objective to import the Company’s food and beverage products for distribution in the Philippines.
    • The Company has partnered with PT Kino Indonesia Tbk Indonesia to establish two joint ventures in Indonesia and Thailand as follows: ดังนี้
      1. PT Kino Malee Indonesia established in Indonesia with objectives to produce and import the Company’s food and beverage products, as well as developing new products to distribute in Indonesia.
      2. Malee Kino (Thailand) Company Limited established in Thailand with objectives to import and distribute Kino’s products such as personal care and beverage products, as well as developing new products for Thai market.
    • The Company is entering into an agreement to acquire 65-percent stake in Long Quan Safe Food JSC, which hold 100-percent stake in Tan Quang Minh Manufacture and Trading Company Limited, from the previous shareholders. Long Quan Safe Food JSC is a manufacturer and distributor of food and beverage products in Vietnam. The acquisition was intended to expand into Vietnam, market as well as to use it as our manufacturing hub to neighboring countries and emerging markets.

All of the above will be essential in establishing a strong foundation for the Company to drive more growth in the future. In 2018, the Company will celebrate its 40th year anniversary and begin its journey into the next decade. The year 2018 is also the first year of the second phase of our long-term strategic plan, the phase in which the Company planning for a leapfrogging and sustainable growth, with an aim to be one of the leaders in food and beverage business in ASEAN. Therefore, the Company has been planning for systematic operations in every aspect, while building preparedness of foundation aspects for sustainable stability.

For almost 40 years of operations, the Company has encountered many different experiences from which we have learned, adapted, and changed our business approaches. We have overcome a lot of crisis and developed innovation, for products, services, and operational approaches to meet customers and consumers’ demand. We have also encouraged good quality of life while building healthy environment and sustainable society for all concerned parties. All of those have helped the Company to reach the continual and solid growth and to be, ready to deal with the competition and any incurring changes.

As for our rewards and pride in 2017, the Company won the Prime Minister’s Award 2017 for “Best Exporter” from Department of International Trade Promotion, Ministry of Commerce. The reward was granted by General Prayuth Chan-ocha, Prime Minister. The Company was ranked in CG Scoring of 4 Stars (Very Good) for the second consecutive year from Thailand Institute of Directors (IOD). The Company was selected to be a constituent stock of MSCI Global Small Cap Indices and a constituent stock of SET 100 Index, as a reference for institutional investors all over the world to benchmark their return on investment. Another pride in the year 2017 came when the Company, with our 2016 operating results, won the “Best Company Performance Awards” in the group of listed companies with a market capitalization between Baht 10,000 to 30,000 million, while also getting nominated for the “CEO Awards” in SET Awards 2017 organized by the Stock Exchange of Thailand.

Finally, on behalf of the Board of Directors, Management and all employees, the Company would like to thank all shareholders, trade alliances, trade partners, consumers and all of other parties relating persons for your favorable contribution and support to our business. The Company is committed to operating our business and driving forward to the greater step while adhering to the good corporate governance, transparency,all forms of anti-corruptions , coupled with corporate social and environmental responsibility activities as to take care of our stakeholders in a long term.